At Interzum Guangzhou 2025, we introduced our 2025/26 collection “Connecting Times” to the Asian market, continuing its international journey following its debut in Europe.
Our stand was conceived as an immersive experience where design acted as a connecting thread between different eras and sensibilities. Through a clear and coherent journey, visitors were able to explore the three creative directions that shape the collection:
- Suspension of Time, an invitation to calm through soft textures, organic forms, and a natural palette.
- MishMash the Time, where past and present intertwine, reinterpreting classic materials through a contemporary lens.
- Re Imagine the Time, an exploration of more expressive creativity, featuring bold combinations and vibrant energy.
Beyond the product presentation, this edition held special meaning for Lamigraf. Celebrating our 50th anniversary, we marked this milestone together with clients and partners at our stand, sharing a memorable moment that highlighted the relationships built over time.
Our participation in Guangzhou not only strengthens our presence in Asia but also reflects our vision of design as a bridge between cultures, ideas, and ways of experiencing time.
